#41: A Fresh New Look for SEAmplified
Why we re-designed our logo and brand identity, and what it means for you?
When SEAmplified was launched last year, we didn’t put much effort into designing our logo and brand.
We wanted to first focus on experimenting with different content formats and finding our place in a highly saturated media environment, as we worked on our initial mission to amplify the voices of Southeast Asia’s youths.
Our audience has since grown, as we’ve worked on creating content featuring youths shaping and redefining the future of a culturally vibrant Southeast Asia. Some of you even dropped us messages to share that you enjoyed our work, and we are grateful for that.
But we noticed a problem—our logo and branding were weak in communicating what SEAmplified offers and stands for.
Some readers shared that they couldn’t tell what we were about by looking at our newsletter and social media channels. Others thought the logo and graphic design was not vibrant and appealing enough to reflect that we are a youth-focused publication.
With that, we embarked on a collaboration with a freelance graphic designer from Indonesia to re-design our logo and refresh our brand mission. This update will reflect our evolution as a brand, while still staying true to our dream to build connections and understanding between youth in Southeast Asia.
Our striking new visual identity will feature a new typeface for the word “SEAmplified” that comes with a “SEA” circle and an updated shade of vibrant blue. The circle is meant to convey our refreshed tagline of amplifying your future in Southeast Asia, with the updated typeface and blue shade reflecting the vibrancy of youths in Southeast Asia.
The new logo also reflects our refined mission to connect you with new ideas, possibilities, and opportunities in Southeast Asia through our content and upcoming events (which we will share in due course!).
As we head into another year, we’d like to invite you to join us on a journey to
Discover more amazing youths and culture in Southeast Asia
Explore a possible future in this fast-growing region
Share stories with family and friends who might be less informed about Southeast Asia beyond news headlines
More importantly, we want you to think about what it means to embrace possibilities in life, especially in an emerging region like Southeast Asia.
Over the past year, we’ve heard how youths in Vietnam empower themselves to pursue work-life balance, and how youths in Singapore and Indonesia are hoping to shape a future beyond academic grades.
We’ve also heard from inspiring youths who are making an impact in our region, such as how a Lao youth wants to inspire more of his peers to learn about sustainability and the world around us, and how a Burmese youth wants to help his peers to secure opportunities abroad amidst a crisis back home.
These stories reflect how youths are embracing the many possibilities in shaping our future in Southeast Asia. But we also want to uncover more stories that are untold, and build a community of Southeast Asian youths who will seek out new possibilities in our region.
So, what does it really mean to embrace possibilities?
To start, we’ve invited a few of our past profiles in the region to share what this means to them—they will be doing this through videos that will be featured on our social media platforms.
We also want to invite you to share your story and thoughts with us via direct message (DM) on our Instagram or TikTok, or email at hello@seamplified.com. Selected stories will be featured on our newsletter and social media channels!
Let’s amplify and shape our future in Southeast Asia together, one youth at a time.
PS: We’d love to hear what you think about our refreshed brand identity. Drop us a DM or email and let us know!
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Have a new idea or lead for a story, feedback on our work, or just want to say hi? Email us at hello@seamplified.com.